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| Section | Weight | Objectives |
|---|---|---|
| Reporting and Attribution | 20% | - ROI and business impact analysis - Lifecycle performance measurement - Attribution model selection and implementation - Multi-channel reporting design |
| Advanced Operations and Optimization | 16% | - Troubleshooting and issue resolution - Platform optimization and scaling - System health monitoring and maintenance - Process automation and efficiency improvement |
| Marketo Engage Architecture Design | 48% | - Scalable campaign and automation design - Lead lifecycle and data model design - Data governance and security design - Multi-region and multi-instance architecture - Integration strategy and implementation |
| Project Leadership | 16% | - Implementation review and improvement - Stakeholder identification and management - Project planning and resource allocation - Requirement analysis and scope definition |
A marketing manager is about to integrate a new Marketo instance to Salesforce CRM for the first time. Alongside the standard objects, the business has three Custom Objects that contain 1,200 custom fields in total, all related to product inventory and E-Commerce. None of the 1,200 custom fields are currently referenced in marketing campaigns. As a Marketo Solution Architect, what is the recommended approach that a marketing manager should take to sync fields for the first time?
Correct Answer: C 🗳️
When reviewing completion of a REST API Webhook, you can use two URLs to perform an initial validation and make sure leads will pass correctly.
Which two combinations of URL and associated parameters should be used to validate the REST API? (Choose two.)
Correct Answer: D,E 🗳️
A client complains about inaccuracies in lead lifecycle reports.
What steps should be taken?
Correct Answer: D 🗳️
A company has invested a significant amount of money on a new marketing initiative to incentivize B2B buyers. The CMO wants to measure if the new initiative is effectively motivating people stuck in mid-funnel. The Marketo instance was built with a Center of Excellence, a Revenue Cycle Model, and has a Workspace containing Operational Campaigns.
How would a Marketo practitioner compare the volume and velocity of people moving in the funnel to last year's volume and velocity?
Correct Answer: D 🗳️
What components are essential when designing a lead lifecycle model? (Choose two)
Correct Answer: A,B 🗳️
Adobe Certified Expert - Marketo Engage Business Practitioner
Marketo Certified Associate - Marketo Engage Business Practitioner Professional
Adobe Certified Expert - Marketo Engage Business Practitioner
Adobe Marketo Engage Business Practitioner Expert
Adobe Marketo Engage Professional
Adobe Marketo Engage Architect
Adobe Marketo Engage Architect Master
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