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Salesforce MCE-Admn-201 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Engagement Administrator Sample Questions:

1. A restaurant supply company captures email subscribers and leads through trade shows. They hold a giveaway at each trade show to entice booth visitors to leave their contact information. In the past, they have used a fishbowl to capture business cards, but need to update this to an online sweepstakes entry vehicle displayed on a mounted tablet.
Individuals should only be allowed to enter once, and the winner will be selected randomly.
All entrants receive a follow-up email after the trade show asking them to confirm their opt-in for a monthly newsletter.
Which two components are appropriate for this solution?
Choose 2 answers

A) Send Email Activity with a link to a subscription center.
B) Microsite with Smart Capture to store entrants on a data extension.
C) Data Extension with double opt-in status defined.
D) Microsite with Web Collect to store entrants on a data extension.

2. Northern Trail Outfitters (NTO) has expanded its marketing efforts globally and wants to implement a dedicated Sender Authentication Package. They plan to share it across each of their Marketing Cloud accounts Which two considerations would help NTO determine if a Dedicated IP is the right choice?
Choose2 answers

A) Length of time needed to pause sending is greater than one month
B) Pre-warmed IP address can be purchased from Salesforce
C) All of NTO's accounts should be on the same stack
D) Send volume is large enough to maintain a positive or neutral reputation

3. Northern Trail Outfitters (NTO) wants to implement a drip campaign to its highest -value outdoor sports customers. NTO is including a deep product discount and wants to limit the audience to not only its best customers, but also those customers most likely to respond.
Which three criteria should the customer use to create an audience for this campaign?
Choose 3 answers

A) Ages in Household
B) Conversion Rate
C) Proximity to Store
D) Lifetime Purchase Value
E) Last Purchase Date

4. A Marketing Cloud admin wants to ensure email sends exclude their testing prefix of [PREVIEW] in the subject line when deploying from Email Studio.
What should the admin do to prevent the prefix from deploying in live sends?

A) Use Proof instead of [PREVIEW]
B) Add [PREVIEW] to the subject line validation list
C) Require several campaign approvals
D) Wrap the subject line with AMP script

5. When customers use the Marketing Cloud default Profile Center link to unsubscribe it causes users to not receive emails from any other business unit.
What could explain this behavior?

A) Data in data extensions corresponding to the customer
B) Is removed Business unit unsubscribe setting causes an Enterprise level unsubscribe
C) The user gets Added to a blocklist that causes an Enterprise level unsubscribe
D) The user Is getting deleted from the AN Subscribers list

Solutions: