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GCCC SCMP Exam Syllabus Topics:

GCCC Strategic Communication Management Professional Sample Questions:

1. Following a traditional service center funding model is an advantage for a communication team because:

A) it contributes to the bottom line by generating profits for the company.
B) the cost is not a barrier for clients from working with their in-house communication professionals.
C) the team is always eager to do their best work because they have a captive client base.
D) the in-house clients understand the value of the communication team because they pay market rate for communication services.

2. An independent public relations consultant is working with a client who is running for office in the local city government. Before the election, the client asks the consultant if they have the consultant's vote after all of the money they paid the consultant for their work. Which of the following is the BEST response?

A) Absolutely! I believe in your platform and know you will be a great representative for our city.
B) I am still reviewing the platforms of all the candidates and will make my decision based on the information I find.
C) Absolutely! You can count on my vote on election day as a thank you for giving me this work.
D) I am not planning on voting in this election.

3. A law firm is preparing to defend a client accused of embezzling funds from investors across the country and there is a significant potential for negative publicity for both the client and the firm. What should be the PRIMARY focus when preparing the litigation public relations plan?

A) To sway public opinion to the client's innocence before a jury is selected
B) To take charge of the story line to ensure accuracy and a unified voice
C) To develop an internet strategy and monitor public opinion about the client and firm
D) To enhance the firm's reputation for accepting difficult cases

4. As a communication manager, which of the following should be taken into consideration when prioritizing the management of potential issues?

A) High probability, low potential damage
B) High probability, high potential damage
C) Low probability, high potential damage
D) Low probability, low potential damage

5. Which three steps ensure realistic goals and outcomes in a corporate social responsibility plan?

A) Corporate self-assessment, determine priorities, and establish a values statement.
B) Draft corporate values, identify action items, and assign tasks.
C) CEO announcement, identify partners, and approve budget.
D) Set goals, get internal buy-in, and develop action plan.

Solutions: