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| Section | Objectives |
|---|---|
| Topic 1: Deliverability and Compliance | - Compliance and reputation management
|
| Topic 2: Analytics and Reporting | - Campaign performance analysis
|
| Topic 3: Audience Segmentation and Data Management | - Data feeds and integrations
|
| Topic 4: Campaign Design and Program Canvas | - Program Canvas workflows
|
| Topic 5: Account Configuration and Administration | - User roles, access control, and security configuration
|
Question 1
One of the top ISPs is blocking promotional emails coming from your domain. This has not happened before. You check the deliverability metrics on Responsys reports for the email campaigns sent in the last two weeks.
What are two reasons why this is happening? (Choose two.)
A. The ISP is recording a high number of spam trap hits and complaint rates from recipients.
B. Recipients are forwarding your emails to everyone in their address books.
C. Your open rates have dropped somewhat since last month.
D. Substantial (5%) increase in click-through rates on last week's promotional campaign.
E. Hard bounce rates are 10% or higher.
Question 2
You are planning an integration of Salesforce.com and Responsys. You navigate to the Account Administration screen to configure the access to Salesforce.com, but the configuration options are not available.
What is the reason for this?
A. You must first create a new Salesforce Connect job to enable the automated data feed between the Salesforce.com and Responsys contacts lists.
B. Responsys Customer Support must first enable the Salesforce integration functionality before the Account Administrator can configure the access between Salesforce.com and Responsys.
C. You need to create a new user specifically for Responsys from within the Salesforce.com application.
D. You need to work with Salesforce.com technical resources to configure the gateway to Responsys from within the Salesforce.com application.
Question 3
In which two situations should you republish a program after making a change or correction? (Choose two.)
A. You move a target timer from its original place before one event to after that event.
B. You change the properties of one campaign in the program to launch another one with a different subject line and new creative.
C. You add a second campaign to be evaluated using a performance switch to select a winning path based on open rate.
D. You modify one of the conditions in a filter being used in the program.
Question 4
Your client's email analyst advises you that recent reports show an increased soft-bounce rate of 6% for emails launched in the last 30 days. The analyst is worried about being flagged as having a bad reputation by some ISPs and wants you to suppress sending to soft-bounced addresses for the next 30 days.
Which option should you use to handle the soft-bounce problem?
A. Take the latest CED report to locate all soft-bounced addresses. Run a Connect job to change the DELIVERABILITY_STATUS_ field to U for those addresses so that messages will no longer be sent to that email address.
B. Manually change the DEVERABILITY_STATUS_ field to Undeliverable for any email that soft bounces.
C. Create a filter of all soft-bounced addresses for the last three email launches, save it as a PET, and use that as a suppression table for all email campaigns for the month.
D. When defining audiences for the next month, add criteria in Filter Designer to suppress all email addresses that have soft bounced in the last 30 days.
Question 5
Which three actions will change the EMAIL_PERMISSION_STATUS_ column for a profile list contact from opt-in to opt-out? (Choose three.)
A. Recipient selects a Reply-to unsubscribe in a promotional email.
B. Recipient registers a SPAM complaint for an email.
C. Recipient deletes a promotional email from the inbox.
D. Use Set Data in a Responsys Program to change the EMAIL_PERMISSION_STATUS_ column in a profile list record from I to O.
E. Recipient inbox is full, so the promotional email is rejected by the server.
Solutions:
| Question 1 Answer: A,E | Question 2 Answer: B | Question 3 Answer: C,D | Question 4 Answer: D | Question 5 Answer: A,B,E |
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