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Adobe Marketo Engage Architect Master Sample Questions:

1. A marketing manager is about to integrate a new Marketo instance to Salesforce CRM for the first time. Alongside the standard objects, the business has three Custom Objects that contain 1,200 custom fields in total, all related to product inventory and E-Commerce. None of the 1,200 custom fields are currently referenced in marketing campaigns. As a Marketo Solution Architect, what is the recommended approach that a marketing manager should take to sync fields for the first time?

A) Build Marketo Custom Objects to only match the three CRM Custom Objects. This will speed up the native sync by isolating the 1,200 custom fields to an Object-to-Object sync.
B) Sync all the fields, but do not map them so that they will be immediately available to Marketo for future campaigns. This will avoid the future work of finding and mapping individual fields required at a later date.
C) Sync the minimum fields required for form fillout, list imports, and target marketing. The business can decide in the future which Custom Objects will be used in the future and address them separately.
D) Automap the custom fields to ensure proper native sync with CRM. Administrators will ensure proper mapping and take full advantage of the CRM sync.

2. When reviewing completion of a REST API Webhook, you can use two URLs to perform an initial validation and make sure leads will pass correctly.
Which two combinations of URL and associated parameters should be used to validate the REST API? (Choose two.)

A) Endpoint URL with Client ID, Your Email Address, and Client Secret
B) Endpoint URL with Access Token and Client ID
C) Identity URL with Client Score and Client ID
D) Identity URL with Client ID and Client Secret
E) Endpoint URL with Access Token and Your Email Address

3. A client complains about inaccuracies in lead lifecycle reports.
What steps should be taken?

A) Review Smart List filters
B) Adjust lead scores for impacted leads
C) Rebuild all lifecycle workflows
D) Validate stage entry and exit criteria

4. A company has invested a significant amount of money on a new marketing initiative to incentivize B2B buyers. The CMO wants to measure if the new initiative is effectively motivating people stuck in mid-funnel. The Marketo instance was built with a Center of Excellence, a Revenue Cycle Model, and has a Workspace containing Operational Campaigns.
How would a Marketo practitioner compare the volume and velocity of people moving in the funnel to last year's volume and velocity?

A) Create an operational Smart List for each stage of the funnel and export to a dashboard
B) Create a Program Performance Report to calculate success and new people acquired by the program
C) Create a People Performance Report and add Opportunity Metrics to measure success
D) Create a Success Path Analyzer report and compare data from different timeframes

5. What components are essential when designing a lead lifecycle model? (Choose two)

A) Integrating lead scoring for lifecycle progression
B) Defining lifecycle stages with clear entry/exit criteria
C) Including static lists for audience segmentation
D) Setting up multiple engagement streams per stage

Solutions: