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CMA Certified Professional Category Manager (CPCM) Sample Questions:

1. What is Midtown Mart's share of wallet (SOW) for Category X?

Table shown:

A) 60%
B) 25%
C) 27%
D) 75%

2. What are the primary data sources for shopper insights?

A) Retailer Loyalty Data, Syndicated Panel Data and Syndicated POS Data
B) Retailer Loyalty Data and Syndicated Panel Data
C) Retailer Loyalty Data, Syndicated Panel Data, Syndicated POS Data and Retailer Loyalty Data
D) Retailer Loyalty

3. What is the primary purpose of gathering Shopper Data in category management?

A) To track the shipping process of products
B) To identify clear insights that guide actions and decisions
C) To increase the number of products on store shelves
D) To monitor employee performance in stores

4. What is the primary purpose of regression analysis?

A) To determine the causation between two variables.
B) To classify data into predefined categories.
C) To calculate the average of a dataset.
D) To understand the relationship between a dependent variable and one or more independent variables.

5. How many units do we need to sell at $16 to Break-Even on Gross Profit?

A) 300
B) 600
C) 100
D) 125

Solutions: