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IBM Unica Enterprise Campaign Technical Mastery Test V1 Sample Questions:

1. In Unica Campaign, where does a customer create custom offer attributes?

A) Campaign Settings
B) Configuration Settings
C) Shared Attributes Settings
D) Template Settings

2. In Unica Campaign, what top level menu item do you select first to find the place where you create a user variable (which are named placeholders for values to be referenced in your flowchart logic)?

A) Admin
B) Segments
C) Run
D) Options

3. In a Unica Campaign flowchart, what type of process lets you "propose contacts" to another Unica application that then will sort through those contacts (along with other contacts from other campaigns) and then outputs a final list of contacts to maximize overall organizational contact effectiveness?

A) Response process
B) Track process
C) Optimize process
D) Extract process

4. What is the earliest version of Unica Campaign that a customer can perform an in place upgrade to version 8.x?

A) 5.1 and above
B) 6.x and above
C) 7.0 to 7.3 only
D) 7.5 and above

5. What type of data table in Unica Campaign contains information that augments a base table; for example, demographics, accounts belonging to a customer, order transactions belonging to a customer?

A) Base record table
B) Dimension table
C) General table
D) Active record table

Solutions: