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Adobe AD0-E608 exam : Adobe Customer Journey Analytics Business Practitioner Professional
- Exam Code: AD0-E608
- Exam Name: Adobe Customer Journey Analytics Business Practitioner Professional
- Updated: Oct 05, 2026
- Q & A: 132 Questions and Answers
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Adobe AD0-E608 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Data Analysis | 26% | - Select correct components for analysis scenarios - Evaluate audiences and share with Adobe Experience Platform tools - Perform exploratory analysis and interpret results for insights |
| Topic 2: Components | 30% | - Build non-admin components to address business requirements - Create subsets of data using components and filters - Translate business questions into relevant components |
| Topic 3: Reporting | 32% | - Select appropriate visualizations or tables for business needs - Apply and configure date ranges effectively - Determine correct data views based on sources, identities, date ranges |
| Topic 4: Distribution | 12% | - Curate available fields within reports and dashboards - Schedule and share reports and dashboards with stakeholders - Organize projects logically for access and management |
Adobe Customer Journey Analytics Business Practitioner Professional Sample Questions:
Question #1
You work for a large Telecom organization that has both a Retail section and a Support section of the website. After some deep analysis, you have found that the average number of pages per visit for your overall site is 12.4 pages. However, in the customer support area, you notice that the average number of pages per visit is 21.6 pages.
Additionally, "Voice of the Customer" research shows that customers often rate your organization's support as poor. You also know that when people purchase a cell phone plan, that part of the journey can take 6 pages just to select the phone and the call plan.
How should you address this?
Response:
- A. Develop a campaign to drive traffic to the retail section based on high-support section visits.
- B. You should implement a content velocity metric to understand what products and support answers drive the highest page counts to boost the products and answers that are the best.
- C. Initiate some analysis around how people move through the support section looking for evidence of finding answers and then comparing those visits with visits that end in a support call.
- D. Since more pages engaged can mean higher revenue, you should look for ways to raise the number of pages per visit for the retail portion of your site.
Correct Answer: C π³οΈ
Question #2
What is a valid filter container combination when you are applying a filter in a Customer Journey Analytics Workspace fallout analysis?
Response:
- A. A filter used as a checkpoint in fallout uses a container that is a higher level than the overall context of the fallout visualization.
- B. A filter used as a checkpoint in fallout uses a container that is the same level as the overall context of the fallout visualization.
- C. A filter used as a checkpoint in fallout uses a container that is a lower level than the overall context of the fallout visualization.
- D. Filters cannot be used in fallout visualizations.
Correct Answer: C π³οΈ
Question #3
An analyst works at a company that sells both direct to customer (D2C) and business to business (B2B). They have been asked to perform an analysis on the effectiveness of a new social campaign on the company's D2C sales. There are several data views from which they can choose to perform their analysis, each one based on a different connection and person ID.
Which data view should they use?
Response:
- A. A data view from a connection based on work email address.
- B. A data view from a connection based on social network handle.
- C. A data view from a connection based on phone number.
- D. A data view from a connection based on personal email address.
Correct Answer: D π³οΈ
Question #4
Which key steps should be performed when translating business questions into data components in Adobe CJA?
(Select two.)
Response:
- A. Define Dimensions for Analysis
- B. Apply Pre-Built Visualizations
- C. Create Data Views Manually
- D. Identify Relevant Metrics
Correct Answer: A,D π³οΈ
Question #5
Which key metric should be monitored when evaluating a marketing campaign's success in driving website traffic?
Response:
- A. Data Retention Rate
- B. Profile Data Access
- C. Page Views
- D. Campaign Sync Logs
Correct Answer: C π³οΈ
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