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Salesforce MCAE-Con-201 exam : Salesforce Certified Marketing Cloud Account Engagement Consultant

MCAE-Con-201 Exam Simulator
  • Exam Code: MCAE-Con-201
  • Exam Name: Salesforce Certified Marketing Cloud Account Engagement Consultant
  • Updated: Sep 09, 2026
  • Q & A: 261 Questions and Answers
  • Salesforce MCAE-Con-201 Q&A - in .pdf

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Salesforce MCAE-Con-201 exam simulator

Salesforce MCAE-Con-201 Exam Syllabus Topics:

SectionWeightObjectives
Topic 1: Lead Management24%- Explain how to use automation rules for lead management
- Describe how to manage prospects in the recycle bin
- Describe how to set up and manage assignment rules
- Explain how to configure and manage scoring and grading
Topic 2: Account Engagement Forms, Form Handlers and Landing Pages20%- Explain how to create and publish landing pages
- Explain how to create and configure Account Engagement forms
- Describe how to use form handlers
- Describe how to use dynamic content
Topic 3: Engagement Studio17%- Explain how to test and activate Engagement Studio programs
- Describe how to analyze Engagement Studio performance
- Explain how to design and build Engagement Studio programs
- Describe how to use triggers, rules, and actions
Topic 4: Administration11%- Explain how to set up and manage connectors (e.g., Salesforce CRM)
- Describe how to configure and manage email sending domains
- Describe how to manage users, roles, and permissions
- Explain how to configure Account Engagement settings
Topic 5: Visitors and Prospects8%- Explain how visitors are converted into prospects
- Explain the differences between visitors and prospects
- Describe how prospects are tracked and identified
Topic 6: Email Marketing20%- Describe how to manage email deliverability and compliance (CAN-SPAM, GDPR)
- Explain how to use dynamic content in emails
- Describe how to manage email templates
- Explain how to analyze email performance metrics
- Explain how to create and send emails

Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions:

Question #1

A marketing user needs to recreate the same form in each of LenoxSoft's two business units (BUs).
How should the marketing user handle this task?

  • A. Create the form in the first BU, then export the form and import it into each of the other two BUs.
  • B. Create the form in the first BU, then ask marketing users to copy the form into their separate BUs.
  • C. Create the form in one BU, then logout. Next, login to the second BU, recreate the form and logout.
  • D. Create the form in one BU, then use the BU switcher and manually recreate the form in the second BU.
Answer: A
Question #2

LenoxSoft has very specific lead qualification that has to be met before assigning prospects to an inside sales rep: *The prospects must be located in Texas or California *The prospects must submit their Request a demo form. When those two criteria are met they want to automatically assign the prospects to a inside sales rep.
State is a required field on the Request a demo form. How would you have LenoxSoft automate the assignment?

  • A. Export the submission report & Import
  • B. Run completion Action on form Request a demo with action assign to user
  • C. Run completion Action on form Request a demo with action notify Admin
  • D. Run an automation rule to assign based on the Request demom Submission & prospect status field
Answer: D
Question #3

Lenoxsofts licensing software is based on annual contract renewals. The marketing department is struggling to send reminders to customers, and the sales department has no insight into what reminders marketing is sending. Lenoxsoft uses the custom field "Contract" which contains the value "Renewed" for prospects who have already renewed or is blank is they have yet to renew. Lenoxsoft wishes to set up an Engagement program that does the following: - Automatically adds/removes Prospects to the Renewal Engagement program based on their renewal status - Sends a series of reminders to Prospects who have NOT yet renewed - Gives sales continuous insight into prospect engagement with the program. Based on the requirements outlined, which of the following is the best process for Lenoxsoft to set up?

  • A. Build a segmentation rule with the criteria of :: Prospect Custom Field :: Contract:: is :: Renewed and an action of "Add to list" and an action of "Notify assigned user."
  • B. Build a dynamic list with the criteria of:: Prospect Custom Field :: Contract:: is:: blank. Associate the list to the Renewal Engagement program and add an action of "Notify assigned user" at intervals.
  • C. Build an automation rule with the criteria of :: Prospect Custom Field:: contract:: is:: blank. Add an action of "Add to List" and an action of "Notify assigned user."
  • D. Build a segmentation rule with the criteria of :: Prospect Custom Field :: Contract:: is :: Renewed and an action of "Add to list" and an action of "Notify assigned user."
Answer: B
Question #4

What activities can be done in Marketing Cloud Account Engagement's engagement program? [Choose one answer]

  • A. Trigger, action and rule
  • B. Trigger, activity and check
  • C. Trigger, listen and check
  • D. Trigger, activity and rule
Answer: A
Question #5

The LenoxSoft marketing manager wants to report to the CEO each month the number of new leads generated and what types of assets are generating those new leads. Identify the Marketing Cloud Account Engagement reports and associated KPIs that would provide these metrics. Choose 2 answers:

  • A. Lifecycle Report: New Prospects Created
  • B. Form Report: Submissions
  • C. Form Report: Impressions
  • D. Form Report: Conversions
Answer: A,D

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