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CMA Category-Manager Exam Syllabus Topics:

CMA Certified Professional Category Manager (CPCM) Sample Questions:

1. Which of the following best defines the key stages and components of a retail supply chain?

A) The financial planning and budgeting for inventory purchases
B) The processes and systems that ensure product flow, reduce waste, and impact freshness, cost, availability, and customer satisfaction
C) The transportation and storage of goods from manufacturers to warehouses
D) The marketing strategies used to promote products to customers

2. What does store clustering in category management primarily involve?

A) Assigning identical product assortments to all stores regardless of location.
B) Grouping retail stores based on specific characteristics or attributes to manage them more efficiently.
C) Organizing retail stores alphabetically to simplify inventory management.
D) Focusing solely on increasing sales volume across all stores.

3. Which phase of analytics uses past data and models to estimate what's likely to happen next?

A) Descriptive
B) Predictive
C) Prescriptive
D) Generative

4. Which of the following most accurately describes incremental contribution?

A) The volume to be expected when adding an item to a category.
B) The additional category volume from adding a particular item.
C) None of these describe incremental contribution.
D) The additional item volume realized from the addition of an item.

5. Which of the following methods is used to collect Shopper Data at the point of sale?

A) Analyzing online search queries
B) Tracking mobile devices in households
C) Shipping products from manufacturers
D) Scanning items at checkout typically tied to Household Loyalty Cards

Solutions: