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Salesforce EEB101 Exam Syllabus Topics:

Salesforce Email Essentials (EEB101) Sample Questions:

1. What's the purpose of the Customized Shortcuts section under the Overview tab of the Email section in Exact Target?

A) Allows you to access you most frequent tasks quickly
B) Allows you to create Email
C) Allows you to create custom actions for your marketing.
D) Allows you to view past and pending emails.

2. What are three tactics for subscriber growth? (Select 3)

A) Sign up requests specific to various sections of a website
B) Email capture via Facebook
C) General Email Sign-up
D) Online Newsletter

3. Northern Trail Outfitters (NTO) is implementing the Marketing Cloud and is unsure whether to use lists or data extensions. Their consultant recommended they use data extensions.
Which three considerations did the consultant take into account when recommending a data extension-based model over Lists?
Choose 3 answers

A) NTO is storing product and store data.
B) NTO will be using Journey Builder.
C) NTO needs flexible data storage.
D) NTO has fewer than 15 data points.
E) NTO has fewer than 250,000 subscribers.

4. Northern Trail Outfitters sends order confirmations to customers who have made online purchases. Delivery of these emails must follow the "Transactional" CAN-SPAM requirements.
What feature should the marketer use?

A) Send Definition
B) Delivery Profile
C) Send Classification
D) Sender Profile

5. A marketing team is using the Import Activity to import a CSV file into a data extension. The file location is the system default File Location: Enhanced SFTP. The import has failed and the error is "File Not Found." Which two steps should resolve the issue? (Choose two.)

A) Ensure the file to be imported is in the Import Folder on the Enhanced SFTP.
B) Change the file format from "comma separated value" to "tab delimited."
C) Ensure the name of the file in the Import Activity matches the file name on the SFTP.
D) Use the Import Wizard to point to rename the file on the Enhanced SFTP.

Solutions: