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Salesforce Media-Cloud-Consultant Exam Syllabus Topics:

Salesforce Media Cloud Consultant Sample Questions:

1. Aconsultant needs to see the performance trend of the ad inventory sold in june of the last five years and use this information as input for campaigns next june. Which two optional add-on salesforce reporting components can be coupled with media cloud advertising sales management to gather, correlate, and present historical ad campaigns data for better decision making at the beginning of the sales cycle?

A) CRM analytics
B) tableau
C) marketing cloud intelligence
D) ad manager

2. Which core Salesforce object represents a media plan in Advertising Sales Management (ASM)?

A) Quote
B) Proposal
C) Opportunity
D) Media Plan

3. A digital publisher wants to visualize the connections between the different parties who are involved in ad buys, including advertisers, agencies, and teir parent companies. Which feature of salesforce industries does media cloud use for this purpose?

A) Custom Lightning Web Component
B) Relationship Graph
C) custom FlexCard
D) Customer Hierarchy

4. A publisher has an existing system to build media plans and integrate with google ad manager to create digital ad campaigns. Which two questions are important to ask to determine if media cloud advertising sales management is a good fit to replace the existing system?

A) which types of ad products are included in media plans?
B) which ad servers does the system need to connect to forcampaign booking?
C) which type of marketing automation system is in use?
D) what are the dimensions for all digital ad formats for the publisher?

5. A B2B advertising publishing company is exploring Salesforce to manage its advertising sales business. The Sales Representatives can sell digital, TV, radio, print, and event ads to their customers in a single media plan.
Which two media types are available for planning out-of-the-box with Media Cloud?
Choose 2 answers

A) Digital
B) Event
C) Print
D) Linear

Solutions: