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Facebook Certified Community Manager Sample Questions:

1. A pharmaceutical brand announces a new drug to stop the spread of a major disease. After the brand shares a press release on its social channels, 10 people claim that another one of the brand's drugs causes serious side effects. A health reporter for a major newspaper picks up the story and shares the comments on their own channel. Dozens of additional relevant comments are shared on the brand's press release post. Leadership asks the community manager to document organic, relevant comments over the next two weeks.
Which course of action should the community manager take to efficiently monitor the conversation for potential escalations?

A) Review comments on the company's press release post
B) Create a post specifically to gather feedback from the community
C) Create and track relevant keywords on social media channels
D) Activate a news alert for additional articles

2. A community manager is launching a campaign for Earth Day. The goal is to generate a higher rate of engagement from people outside of the community by inviting an influencer to go live on a Facebook Page.
Which metric should be used to determine if the goal is met?

A) Likes on the video
B) Engagements based on new followers
C) Views on the video
D) Engagements generated from shares

3. A local art museum decides to launch an invite-only community for people who purchased a museum membership. The community manager needs to create a report about the group's first month and wants to focus specifically on engagement.
Which two KPIs should the community manager include in the first report about the group? (Choose 2)

A) New members over time
B) Posts created by administrators
C) Members who invited friends
D) Number of comments

4. A large parenting support group is open to all parents. It began in the UK without any advertising and now has a global community with members mainly in English-speaking countries.
The other location demographics are much smaller in size than the UK base but are steadily growing.
The group wants to be more culturally inclusive.
Which strategy can the community manager use to include all audience segments?

A) Increase engagement-type posts and use only new content to create engagement.
B) Research and change the content types to align with the demographics of all community members.
C) Repurpose content by reviewing and recycling previous posts.
D) Ask members which types of tools and content they want more of.

5. A hair salon supplier wants to create an online community to boost online store sales. The goal is to track trends and showcase products.
Their mission is to become the leading source for style inspiration, which requires them to stay at the forefront of a fast-moving industry and maintain appeal among a mass audience.
On which set of KPIs should the community manager focus?

A) Reach Sentiment Website traffic
B) Reach Website traffic Audience growth
C) Reach Audience growth Sentiment
D) Website traffic Sentiment Audience growth

Solutions: