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Facebook Certified Community Manager Sample Questions:

1. A new member joins a local group for mothers. The group has strict guidelines, including ''No buy, sell, or swap posts allowed''. The new member creates a post that she has used baby clothes for sale.
What should the community manager do first?

A) Decline the post and provide the member with feedback.
B) Post a welcome post including a link to the guidelines.
C) Approve the post but tag the member on the guidelines.
D) Post a reminder of the guidelines to the whole group.

2. The head of community management for an online tourism company hires 15 regional community managers. Each community manager is responsible for one regional Facebook Page and Instagram account. The head of community management needs to provide leadership with overall metrics and sentiment.
To set up a global reporting system, what should the head of community management do?

A) Create a template and require each regional manager to complete that template every month
B) Hold a daily meeting with the full team to track progress for each region
C) Ask each regional manager to submit an individual report, then merge those into one report
D) Create a template and require each regional manager to submit results that are above the benchmark

3. The chancellor of a college wants to start a new alumni-matched funding campaign to raise money for a social sciences building.
However, most alumni lose touch a few years after graduation and don't engage with the alumni community. Before launching a fundraising campaign, the community manager needs to determine exactly when and why alumni engagement drops.
Which two tactics could the community manager take to learn this information? (Choose 2)

A) Survey community members
B) Study engagement trends on the school's Facebook Page
C) Interview alumni
D) Analyze drop-off for video content

4. A community manager for an automotive brand has been asked to engage younger audiences on the brand's social channels.
The community manager has collected the following market research about social media usage:
Young audiences are 90% more likely to follow brand accounts on all networks
Young audiences are 25% more likely to engage with video content
Young audiences are 75% more likely to ignore paid ads on all networks
Young audiences are 82% more likely to comment on influencer posts on Instagram Young audiences are 15% more likely to recommend a brand they follow to a friend
Which initial strategy should the community manager share with leadership to grow the brand's younger audiences?

A) Increase paid spend targeting young audiences on all platforms
B) Increase community moderation on all platforms
C) Increase influencer content across all platforms
D) Increase video content across all platforms

5. A community manager runs a Facebook Page for a global banking organization. This is an established group with clear guiding principles and internal escalation protocols. A community member comments on a recent post to threaten the organization unless the member receives a resolution to a recent problem.
Which step should the community manager take?

A) Raise the issue to the most relevant point of contact internally
B) Delete the comments and ban the community member from the Page
C) Open a conversation with the community member and discuss their concerns
D) Call the local authorities immediately to report the threat

Solutions: