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Salesforce Essentials for Marketing Cloud Email Marketers Sample Questions:

1. Northern Trail Outfitter (NTO) wants to use Marketing Cloud's Subscription Center to allow subscribers to control which types of emails do NOT want to receive. NTO's audiences are contained in data extensions.
Which object should be used?

A) Publication List
B) Suppression Lists
C) Exclusion Lists

2. The marketing team at Northern Trail Outfitters observed a bounce rate of 23% for their last email send.
Which best practice should they follow to uphold their sender reputation?

A) Continue monitoring the bounce rate for changes.
B) Nothing - bounce rates up to 30% are acceptable.
C) Remove the bounced addresses before the next send.

3. A marketer wants to quickly view the link performance for a specific email, including Total Clicks and Unique Clicks.
Which area of the application should provide this data?

A) Email Overlay View
B) Send Performance Tab
C) Tracking Conversions Tab

4. The marketing team has been troubleshooting why an email was not sent to 10% of the audience within the data extension. When they review the tracking for the job ID, they see 0 subscribers were held or unsubscribed.
Which additional issues should they consider?

A) Suppressed contacts from contact deletion
B) Bounced contacts from previous sends
C) DoNotTtad preferences

5. A marketing manager identified an upcoming email campaign for their team to test different subject voices.
They want to first test with a pilot group and then send the warning subject line out to the remaining customers.
Who should path optimizer be configured to handle these requirements?

A) Place a Random Split before Path Optimizer for the pilot group.
B) Select winning path three days after journey activation
C) Configure a holdback group to be targeted by the winner.

Solutions: