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Salesforce EEB-101 Exam Syllabus Topics:

Salesforce Essentials for Marketing Cloud Email Marketers Sample Questions:

Question 1

A marketing developer wants to receive daily report of sends across all business units to be incorporated into their internal dashboard.
What should be done to ensure the report a sent to the director each day?

A. A Schedule report and email the link to download.
B. Schedule report and email file to the director.
C. Schedule report to export as a web page.

Question 2

Northern Trail Outfitters Is building a data extension that will store preference data for the its subscribers.
Which settings should be enabled to allow a SQL Query Activity to update the data extension?

A. Nullable
B. Is Sendable
C. Primary Key

Question 3

Northern Trail Outfitters wants to use a specific IP address and a subdomain of order subdomain for all of its transactional emails.
What should be configured to accomplish this request?

A. Delivery Profile
B. Send Classification
C. Sender Profile

Question 4

The CMO at Northern Trail Outfitter (NTO) has tasked the marketer with tracking the performance of NTO's welcome and post purchase journeys.
Which action should the marketer take to evaluate journey performance?

A. Export the journey email analytics
B. Define a goal for each journey.
C. Review opens and clicks activity summaries.

Question 5

Northern Trail Outfitters is redesigning its brand guidelines and wants to ensure its emails are accessible.
Which best practice should the email designer follow to meet accessibility standards?

A. Use contrasting colors
B. Build image-based emails.
C. Minimize whitespace

Solutions: