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IBM Smarter Commerce Sales Mastery Test v1 Sample Questions:

1. Which of the following IBM software components provide core business capabilities across the entire Buy, Sell, and Service phases of the commerce cycle?

A) WebSphere Commerce
B) Sterling Commerce
C) Coremetrics
D) Unica

2. Which of the following is an example of a Smarter Commerce offering in the Marketing phase of the commerce cycle?

A) All of the above.
B) Customer segmentation.
C) Cross-channel campaign management.
D) Unica

3. Which of the following Smarter Commerce Offerings is a core part of delivering a customer
buy-online, pick-up in store (BOPIS) capability?

A) Logistics Management.
B) Social Analytics.
C) Distributed Order Management.
D) Customer Self Service.

4. While they each can be deployed to support other non-IBM platforms, what is the key synergy in a joint WebSphere Commerce and Coremetrics deployment?

A) Recognized best of breed customer interaction platform.
B) Rapid time to value, based on pre-integration and common marketing constructs.
C) Recognized best of breed web analytics and 1:1 marketing.
D) Support for social networks, affiliates, and content aggregators.

5. Supply chain visibility _____________________________

A) automatically handles all exceptions
B) is focused primarily on business dashboards
C) applies marketing techniques to supply chain management
D) coalesces a myriad of information to automate response and highlight exceptions

Solutions: