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IBM M8010-246 Exam Syllabus Topics:

IBM Smarter Commerce Sales Mastery Test v1 Sample Questions:

1. Marketing focus is shifting from outward bound / mass media to:

A) cable television infomercials
B) up-sell potential via outbound calling centers and automated dialers
C) product placement in movies and television shows
D) building a 1:1 interaction with the customer

2. Which of the following IBM software components provide core business capabilities across the entire Buy, Sell, and Service phases of the commerce cycle?

A) WebSphere Commerce
B) Sterling Commerce
C) Coremetrics
D) Unica

3. Elements of a powerful self-service experience include all, EXCEPT one of the following:

A) Improve loyalty by facilitating integration with social networks.
B) Create dynamic, engaging, web experiences.
C) Target the right experience, to the right user, via the right channel, at the right time.
D) Accommodate product returns, regardless of the context.

4. Which of the following IBM software components provide analytic capabilities that can support all phases of the commerce cycle?

A) Cognos
B) ILOG Optimization
C) WebSphere Commerce
D) Unica

5. One key capability required for effective service delivery scheduling is?

A) Cross-partner coordination/ management
B) Multi-channel selling
C) Network optimization
D) Cross-docking to achieve supply chain service levels

Solutions: