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| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Selling Process and Objection Handling | 20% | - Addressing common customer objections - Financing and licensing models - Needs assessment and qualification |
| Topic 2: Midmarket Business Analytics Market Overview | 25% | - Value of business analytics solutions - Key industry trends and business challenges - Midmarket customer pain points by department |
| Topic 3: IBM Business Analytics Midmarket Portfolio | 30% | - Deployment options: on-premises, cloud, appliance - IBM Cognos Express family - Cognos Insight and SPSS offerings |
| Topic 4: Sales Positioning and Value Proposition | 25% | - Easy to buy, install, and grow messaging - Competitive differentiation - ROI and total cost of ownership |
1. What is the maximum number of IBM Cognos Express Performance Management users permitted if the customer buys an IBM Cognos Express Performance Management Connector?
A) 100
B) 150
C) No limit
D) 50
2. You are in a meeting with the VP of Finance. Which would be a high yield question to ask?
A) Can you tell me how you track the daily volume of your call centers by region and service center?
B) Are business users able to create reports and analyze information or are they reliant on IT for this information?
C) Do you have visibility into how your suppliers are impacting your production line efficiency?
D) How do you communicate plans and forecasts to other groups in the company such as operations, research and development and sales?
3. What is the definition of an IBM sales stage 04 qualified opportunity?
A) The customer has been BANT qualified.
B) The customer has funding and will buy something, and is considering multiple sources; uncertainty exists (no solution yet).
C) An opportunity exists within an organization to either solve a problem or take advantage of an opportunity that either decreases costs, increases revenue, complies with regulations or decreases risk.
D) The organization has funding (budget) or can achieve funding (budget) that is commensurate with the solutions that you provide, has people within the sphere of influence of the sponsor with the authority to buy. and has a compelling point in time when the solution to the issue should be implemented.
4. Which pain point can IBM Midmarket solutions help overcome?
A) The customer needs to implement and manage group HR policy across multiple companies
B) The customer is struggling with complex territory to account alignment processes
C) The customer has difficulty managing patient records and archiving historical data
D) The customer needs an analytic solution that communicates information across the enterprise
5. What are the 3 (three) key messages for IBM Cognos Express in the Business Analytics Midmarket?
A) Easy to Buy. Easy to install. Easy to Deploy
B) Easy to Deploy. Easy to Start. Easy to Use
C) Easy to Install. Easy to Use. Easy to Buy
D) Easy to Use. Easy to Deploy. Easy to Buy
Solutions:
| Question # 1 Answer: B | Question # 2 Answer: B | Question # 3 Answer: D | Question # 4 Answer: D | Question # 5 Answer: C |
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