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Reference: https://www.microsoft.com/en-us/learning/exam-mb-220.aspx
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Preparation Guide for MB-220: Microsoft Dynamics 365 Marketing Exam
Introduction
Microsoft has created a track for IT professionals to get certified in Microsoft Dynamics 365 Marketing . This certification program provides Microsoft 365 Marketing consultants a way to demonstrate their skills. The assessment is based on a rigorous exam using industry standard methodology to determine whether a candidate meets Microsoft's proficiency standards.
According to Microsoft, a Microsoft Certified Professional enables organizations to leverage configuration of marketing applications, manage segments, configure and analyze customer responses.
Certification is evidence of your skills, expertise in those areas in which you like to work. If candidate wants to work on MB-220: Microsoft Dynamics 365 Marketing Exam and prove his knowledge, Certification offered by Microsoft. This Microsoft MB-220 Exam helps a candidate to validates his skills in MB-220: Microsoft Dynamics 365 Marketing Exam Technology.
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The Microsoft MB-220: Microsoft Dynamics 365 Marketing exam measures the ability of the practitioners to fulfill the technical tasks, such as customizing marketing applications; handling segments & lists; developing and handling marketing forms & pages; handling contacts, leads, and accounts; creating and handling marketing emails; handling customer journeys; managing webinars & events; customizing Dynamics 365 Customer Voice. Acing this test along with Microsoft PL-200: Microsoft Power Platform Functional Consultant leads to the Microsoft Certified: Dynamics 365 Marketing Functional Consultant Associate certification.
| Section | Weight | Objectives |
|---|---|---|
| Manage Leads and Scoring | 10-15% | - Automate lead qualification and distribution - Manage lead lifecycle stages - Implement lead scoring rules - Create and configure lead scoring models |
| Configure Microsoft Dynamics 365 Marketing | 15-20% | - Manage marketing users and teams - Configure marketing settings and org units - Configure marketing resources and assets - Set up marketing configurations |
| Analyze Insights and Manage Events | 10-15% | - Manage event webinars and waitlists - Create and manage marketing events - Review marketing insights and analytics - Set up event registration and sessions |
| Manage Segments and Target Audiences | 10-15% | - Build segment queries and filters - Create and manage static segments - Create and manage dynamic segments - Use segment insights |
| Create and Manage Marketing Emails | 15-20% | - Preview, test, and validate emails - Configure email settings and delivery - Implement email Personalization and dynamic content - Design and create marketing emails |
| Set up Marketing Forms and Pages | 15-20% | - Create and publish marketing forms - Create and publish marketing pages - Implement progressive profiling - Configure form and page elements |
| Create and Manage Customer Journeys | 15-20% | - Analyze journey performance - Design and create customer journeys - Set up branching and conditions - Configure journey tiles and triggers |
| Manage Marketing Customers and Contacts | 10-15% | - Create and manage contacts - Manage contact lifecycle and preferences - Create and manage companies - Import and deduplicate contacts |
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