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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions:

1. A marketing user needs to recreate the same form in each of LenoxSoft's two business units (BUs).
How should the marketing user handle this task?

A) Create the form in the first BU, then export the form and import it into each of the other two BUs.
B) Create the form in the first BU, then ask marketing users to copy the form into their separate BUs.
C) Create the form in one BU, then logout. Next, login to the second BU, recreate the form and logout.
D) Create the form in one BU, then use the BU switcher and manually recreate the form in the second BU.

2. LenoxSoft has very specific lead qualification that has to be met before assigning prospects to an inside sales rep: *The prospects must be located in Texas or California *The prospects must submit their Request a demo form. When those two criteria are met they want to automatically assign the prospects to a inside sales rep.
State is a required field on the Request a demo form. How would you have LenoxSoft automate the assignment?

A) Export the submission report & Import
B) Run completion Action on form Request a demo with action assign to user
C) Run completion Action on form Request a demo with action notify Admin
D) Run an automation rule to assign based on the Request demom Submission & prospect status field

3. Lenoxsofts licensing software is based on annual contract renewals. The marketing department is struggling to send reminders to customers, and the sales department has no insight into what reminders marketing is sending. Lenoxsoft uses the custom field "Contract" which contains the value "Renewed" for prospects who have already renewed or is blank is they have yet to renew. Lenoxsoft wishes to set up an Engagement program that does the following: - Automatically adds/removes Prospects to the Renewal Engagement program based on their renewal status - Sends a series of reminders to Prospects who have NOT yet renewed - Gives sales continuous insight into prospect engagement with the program. Based on the requirements outlined, which of the following is the best process for Lenoxsoft to set up?

A) Build a segmentation rule with the criteria of :: Prospect Custom Field :: Contract:: is :: Renewed and an action of "Add to list" and an action of "Notify assigned user."
B) Build a dynamic list with the criteria of:: Prospect Custom Field :: Contract:: is:: blank. Associate the list to the Renewal Engagement program and add an action of "Notify assigned user" at intervals.
C) Build an automation rule with the criteria of :: Prospect Custom Field:: contract:: is:: blank. Add an action of "Add to List" and an action of "Notify assigned user."
D) Build a segmentation rule with the criteria of :: Prospect Custom Field :: Contract:: is :: Renewed and an action of "Add to list" and an action of "Notify assigned user."

4. What activities can be done in Marketing Cloud Account Engagement's engagement program? [Choose one answer]

A) Trigger, action and rule
B) Trigger, activity and check
C) Trigger, listen and check
D) Trigger, activity and rule

5. The LenoxSoft marketing manager wants to report to the CEO each month the number of new leads generated and what types of assets are generating those new leads. Identify the Marketing Cloud Account Engagement reports and associated KPIs that would provide these metrics. Choose 2 answers:

A) Lifecycle Report: New Prospects Created
B) Form Report: Submissions
C) Form Report: Impressions
D) Form Report: Conversions

Solutions: