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| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Content Authoring | 20% | - Content Creation
|
| Topic 2: Foundations of Adobe Experience Platform | 20% | - Platform Fundamentals
|
| Topic 3: Campaign and Journey Optimization | 48% | - Journey Optimization
|
| Topic 4: Offer Decisioning | 12% | - Decisioning Strategies
|
1. A company is ingesting sensitive Personally Identifiable Information (PII), such as a government ID number, into a dataset field. They need to apply a policy that severely restricts how this data can be used for marketing purposes and prevents it from being exported to unsecure third-party destinations.
Which type of data usage label should be applied to this schema field?
A) A C1 - Contractual Label
B) A C3 - Marketing with Consent Label
C) An I2 - Identity Label
D) An S1 - Highly Sensitive Data Label
2. A data steward is responsible for ensuring that sensitive customer address data (street, city, state, zip) ingested into a new schema complies with company policy. The policy states this data cannot be used for profiling or personalization without specific consent.
What is the most appropriate action for the steward to take in the schema editor to support this data governance policy?
A) Set the entire schema to be read-only.
B) Encrypt the fields in the schema.
C) Apply a Data Usage Label (e.g., C5 - No Profiling) to the relevant fields in the schema.
D) Remove the fields from the schema and store them in a separate system.
3. A deliverability specialist is tasked with implementing a new marketing pressure policy to improve customer experience. The policy states that customers should not receive more than three promotional emails in any 7-day period, regardless of which journeys they qualify for.
Where would this rule be configured to be enforced globally across all journeys?
A) In the properties of each individual journey.
B) In the channel-level rules for the email surface.
C) As a 'Profile Cap' condition activity at the start of every journey.
D) As a global frequency rule in the administration section.
4. A marketing manager is reviewing the validation process for a journey. The journey has a maximum capacity of 100 simultaneous test profiles in a single test session. The QA team needs to test with 150 different profile variations.
How can the QA team test all 150 profiles?
A) They must duplicate the journey and split the test profiles between the two copies.
B) They cannot; the limit is a hard cap per journey.
C) They can run the first 100 profiles, disable and then re-enable test mode to start a new session for the remaining 50.
D) They can request an administrator to increase the test profile limit for this specific journey.
5. A loyalty program manager needs to update a member's profile after they complete a specific action in a journey, such as setting their `lastActivityDate` attribute to the current date and time.
Which journey activity should the manager use to perform this profile update?
A) A Condition activity
B) A Data Source activity
C) An Update Profile activity
D) An Action activity
Solutions:
| Question # 1 Answer: D | Question # 2 Answer: C | Question # 3 Answer: D | Question # 4 Answer: C | Question # 5 Answer: C |
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