[Dec 29, 2023] C_C4H225_12 Ultimate Study Guide - ITExamSimulator
Ultimate Guide to Prepare C_C4H225_12 Certification Exam for SAP Certified Technology Associate in 2023
To become certified in SAP Emarsys Customer Engagement implementation, candidates must pass the C_C4H225_12 certification exam. C_C4H225_12 exam covers a wide range of topics, including the basics of SAP Emarsys Customer Engagement software, its features and capabilities, and best practices for implementing and configuring the software.
NEW QUESTION # 21
What is an SSL certificate used for?
- A. It is used by the sender policy framework (SPF) to authenticate outbound emails.
- B. It is used by the SAP Emarsys Customer Engagement API for secure data transfer.
- C. It is used to encrypt the access to SAP Emarsys Customer Engagement services and customers' link domains.
- D. It is used to implement SAP Emarsys Customer Engagement password authentication and IP restrictions.
Answer: B,C
NEW QUESTION # 22
You are building an abandoned cart program that uses a discount voucher. You don't want any users to receive more than 1 voucher in a 30 day period. There are wait nodes in the program that spam multiple days. Which participation setting do you need?
- A. Contacts can enter this program any time, even if they are still in it.
- B. Contacts can enter this program again 30 days and 0 hours after exiting it.
- C. Contacts can enter this program again 30 days and 0 hours after entering it.
- D. Contacts can enter this program only once, ever.
Answer: B
NEW QUESTION # 23
What are some of the configurations that are required before you can start sending emails via SAP Emarsys Customer Engagement?
- A. Send Time Optimization
- B. Deliverability Advisor
- C. DNS configuration
- D. Reply Management
Answer: C,D
NEW QUESTION # 24
Which of the following can you only perform in Advanced Scheduling?
- A. You can schedule test launches one after another.
- B. You can schedule emails to be sent in the future.
- C. You can select a time zone for scheduling.
- D. You can schedule versions for A/B testing.
Answer: A,B
NEW QUESTION # 25
In January you will want to target contacts who signed up in store during the festive holidays, so you want to segment by the registration source and the registration date. What field types do you need to create?
- A. Single choice
- B. Multi choice
- C. URL field
- D. Date
Answer: A,D
NEW QUESTION # 26
Sarah left a product in her cart on your website. You'd like to build an automated customer journey so that she completes her purchase. Which trigger option from the list below do you need to use in your Interactions program?
- A. Web Extend event
- B. Product catalog update
- C. Mobile event
- D. Wishlist event
Answer: A
NEW QUESTION # 27
How do you build a segment for contacts who recently opened an email, visited the website or made a purchase?
- A. Analytics > Customer Lifecycle > Average Order > Buyer Status = Platinum
- B. Analytics > Customer Lifecycle > Customer Lifecycle > Days since last engagement = 0-15
- C. Analytics > Customer Lifecycle > Average Order > Order made (x) days ago = 0-100
- D. Analytics > Customer Lifecycle > Customer Lifecycle > Customer lifecycle stage = Defecting customer
Answer: B
NEW QUESTION # 28
You want to create a new Lookalike Audience for Facebook in CRM Ads, but a status error message appears saying "Too few contacts". How is this possible?
- A. The audience is updated on a daily basis only.
- B. The network audience was created but there are not enough contacts.
- C. The network audience was created but the transfer of the contacts failed.
- D. The audience was archived.
Answer: A,B
NEW QUESTION # 29
Which of the following are supported functionalities within the SAP Emarsys Customer Engagement plug-in for Shopify?
- A. Automated installation of the Web Recommender template in your webshop
- B. Automated installation of the Web Extend data collection scripts on your Shopify themes
- C. Automated creation of Interactions programs for Shopify events
- D. Automated triggering of Shopify e-commerce events as external events in SAP Emarsys Customer Engagement
Answer: B,D
NEW QUESTION # 30
Why does it make sense to create link categories under Management > Link Categories?
- A. You can use the categories you created for segmentation.
- B. You can assign every link you add to a category in the email editor later.
- C. You can use the categories for reporting in email analytics.
- D. You will use the Predict Mail Category widgets in your emails.
Answer: A,B
NEW QUESTION # 31
You are using a general registration form on your website. You want to know how many new subscribers complete the form each day. Where can you find this information?
- A. Database Growth widget
- B. Top Performing Program widget
- C. Smart Insight Data Quality
- D. Registrations > Per Contacts Source
Answer: D
NEW QUESTION # 32
You want to test two different Overlay Web Channel campaigns. Which options do you have?
- A. Create an Automation program with an A/B splitter and insert two different campaigns.
- B. Create an Interactions program with an A/B splitter and insert two different campaigns.
- C. Activate the Advanced Scheduling page and set up an A/B test.
- D. Split your recipient source into two contact lists and activate two separate campaigns.
Answer: A,C
NEW QUESTION # 33
You want to provide an omnichannel experience to your customers by extending your webshop personalization experience to another channel. In this context, what is the recommended practice for identifying contacts?
- A. Use the same identifier across all channels.
- B. Use full name and email address as the unique identifier.
- C. Use different identifiers so you can better identify which contacts are coming from the new channel and your website pages.
- D. Enable SAP Emarsys Customer Engagement AI to automatically identify unique contacts.
Answer: A
NEW QUESTION # 34
What can the plus signs (+) in the Email Analytics Overview page mean?
- A. The campaign has child campaigns (e.g., recurring or A/B test emails).
- B. These are your most successful campaigns.
- C. The plus sign can be expanded to show the preview.
- D. The campaign was sent with Send Time Optimization.
Answer: A
NEW QUESTION # 35
The image below shows the summary page of your mobile app tutorial program. What do the "583 Messages" represent?
- A. It is the number of mobile in-app messages.
- B. It is the number of mobile push messages.
- C. It is the number of times the program was started and executed.
- D. It is the number of all messages in the Interactions program, regardless of the channel.
Answer: B,C
NEW QUESTION # 36
You want to display different content for your female and male contacts in your email campaign. Which function do you use?
- A. Block targeting
- B. Predict Recommendation settings
- C. Open Block Style settings
- D. Product source
Answer: A
NEW QUESTION # 37
A contact no longer wants to receive SMS marketing messages from you, so opts out. What types of messages can you still send?
- A. Order delay notification
- B. Membership upgrade
- C. Password retrieval message
- D. Abandoned cart
Answer: A,C
NEW QUESTION # 38
Which database cannot be used for campaign personalization in SAP Emarsys Customer Engagement?
- A. Microsoft SQL Server
- B. Amazon Redshift
- C. MySQL
- D. Google BigQuery
Answer: D
NEW QUESTION # 39
Which of the following apply to the msrp field in the product data file?
- A. It is a mandatory field.
- B. The comma (,) is always used as the decimal mark.
- C. The msrp value must be higher than the price for it to appear in the recommendation.
- D. The currency is not included.
- E. It is the original price of the product.
Answer: C,D,E
NEW QUESTION # 40
Which of the following statements apply when using Google Product Feed (GPF)?
- A. Multiple GPFs are not supported for clients who use multiple languages.
- B. A custom field can be inserted using c_* format.
- C. Multiple GPFs are supported for clients who target multiple countries.
- D. United States is selected as the default locale if a language is not supported.
Answer: C,D
NEW QUESTION # 41
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