Exam Questions and Answers for Marketing-Cloud-Developer Study Guide Questions and Answers!
Salesforce Certified Marketing Cloud Developer Exam Certification Sample Questions and Practice Exam
NEW QUESTION 65
A developer wants to configure performance tracking of the content dynamically created via AMPscript in an email. Which two steps should be performed to achieve this objective? Choose 2
- A. Request the Impression Tracking feature be enabled on the account
- B. Add a unique identifier in the HTML tags within the generated content
- C. Include the functions BeginImpressionRegion and EndImpressionRegion
- D. Configure dynamic content block in Content Builder
Answer: A,C
NEW QUESTION 66
What is the purpose of the IF statement below?
- A. To handle when there are multiple records in the data extension for the subscriber
- B. To handle when the subscriber is in a held status
- C. To handle when images are broken
- D. To handle when no row is returned by the LookupRows function
Answer: D
NEW QUESTION 67
A developer wants to add an image to Content Builder via the API and retrieve the image's published URL.
Which method should the developer use?
- A. POST to the REST API/asset/v1/content/categories and parse the Description parameter
- B. Use the SOAP API to create a Porfoglio object and idenfity the Source property
- C. GET using the RESTAPI/asset/v1/content/assets and parse the FileProperties parameter
- D. POST to the RESTAPI/asset/v1/content/assets and parse the FileProperties parameter
Answer: C
NEW QUESTION 68
A developer wants to inject a Contact into a journey using API. What method and route would be used to accomplish this?
- A. Post / contacts/v1/contacts
- B. Post/v1hub/datevents/key:[key} /rows / {primaryKeys
- C. Post/ interaction/ v1/events
- D. Post/interaction/v1/interactions
Answer: C
NEW QUESTION 69
A developer receives a request to integrate Marketing Cloud with a lead capture tool. The lead capture tool will call the Marketing Cloud API to create a data extension every time a new lead form is published. The created data extension's name should match the name of the form exactly.
Which API feature could the developer use to dynamically create these data extensions?
- A. REST API using POST on the /data/v1/customobjectdata/ endpoint
- B. Creating the data extension using API is not possible
- C. SOAP API using Create Method and the DataExtension Object
- D. REST API using POST on the /interaction/v1/EventDefinitions endpoint with Schema populated
Answer: A
NEW QUESTION 70
A developer needs to write AMPscript to ensure the expiration date on a coupon is the last day of the month.
What would produce the desired result?
- A. Add one month using DateAdd to now
- B. Find the first day of next month and subtract one day
- C. Add 30 days using DateAdd to now
- D. Use the date format stringfor last day of month within FormatDate
Answer: B
NEW QUESTION 71
A developer receives a 401 Unathorized HTTP status message from a REST API request. What is the reason for this error?
- A. API requestes are temporarily blocked due to too many concurrent requests.
- B. The account lacks the privileges necessary to perform the request
- C. Oauth is not supported for the requested resource
- D. The access token was not found in the request, or it is invalid or expired
Answer: D
NEW QUESTION 72
A particular data extension need to be configured to store six months of data.
How should data retention be added to the data extension in Email Studio?
- A. Import a file to overwrite the rows with six months of data
- B. Update the data extension configuration to include data retention settings.
- C. Run a query to overwrite the rows with six months of data
- D. Create a new data extension that includes data retention settings
Answer: D
NEW QUESTION 73
A sendable data extension with a text field named 'Balance'contains the value S6.96 for a particular record.
The following AMPscript statement is included in an email:
IF (Balance > 6.00) THEN
SET @Result = 'Balance is more than $6.00
ENDIF
Why would this IF statement yield unintended results?
- A. Balance is a protected keyword.
- B. The comparison should use the < operator.
- C. Double quotes should be used instead of single quotes.
- D. The operandsare not the same data type.
Answer: D
NEW QUESTION 74
A developer is building an integration with the Marketing Cloud API. Which configuration should be used for the API integration component in the associated Installed Package?
- A. Select all available options to enable package reuse for the future integrations
- B. Select the 'Admin-approved users are pre-authorized' option under Permitted Users.
- C. Select the 'Require Secret for Web Flor' option
- D. Select the minimum required scope for the integration
Answer: D
NEW QUESTION 75
Customer data has been imported into a staging data extension and needs to be normalized before adding into the master data extension. A text field named 'birthday' contains date values in various formats. Some of the values are valid dates, but some are not.
Which SQL keywords and functions could be used to write the query'' Choose 2 answers
- A. UPDATE, ISDATE, CONVERT
- B. CASE, ISDATE, CAST
- C. WHERE, ISDATE, CONVERT
- D. CASE, ISDATE, CONVERT
Answer: B,D
NEW QUESTION 76
NTO had an Enterprise 2.0 account; subscribers unsubscribes from the business unit only. A developer is identifying subscribers who unsubscribed from any of the NTO child business units. Which method would identify the most accurate status for subscribers of each business unit?
- A. Query status from _ListSusbscribers within the Parent business unit
- B. Create Data Extracts of All Subscribers within each Child business unit
- C. Create Data Extract of all Subscribers within the Parent Business unit
- D. Query unsubscriber from _Subscribers within the Parent business unit
Answer: B
NEW QUESTION 77
Certification Aid wants to import data from a CSV file into a Data Extension. The CSV file contains all relevant dat a. New records should be added to the Data Extension, and records which are not in the file should be removed from the Data Extension. Which import operation should be chosen for this? Choose 1.
- A. Add only
- B. Overwrite
- C. Update only
- D. Add and update
Answer: B
NEW QUESTION 78
NTO uses data extensions to manage the subscriber information used for their email sends, and those sends includes calls to update records with new or different subscriber information. The developer handling these records writes some AMPscript to check and see if the data extension containing those records updated using an InsertDE() call if the record doesn't yet exist. Why would the developer receive an error stating the application cannot insert a duplicate value for the primary key in the data extension?
- A. The InsertDE function cannot be used with name and value pairs
- B. The InsertDE function will always insert two rows into a data extension as part of the call
- C. The InsertDE function cannot be used at send time
- D. The InsertDE function comes after the system added the row as part of the email send
Answer: D
NEW QUESTION 79
NTO wants to exclude sending an email at send time to those with a record on the 'Exclude' Data Extension. The primary key on this data extension is SubsciberKey. How would a developer write the Exclusion Script?
- A. Rowcount (LookupRows('Exclude',SubsciberKey,_SubscriberKey) >0
- B. Lookup ('Exclude','SubscriberKey', 'EmailAddress', emailddr_)
- C. Lookup ('Exclude','EmailAddress','SubscriberKey',SubscriberKey)
- D. Rowcount (LookupRows('Exclude','SubscriberKey,_SubscriberKey) >1
Answer: A
NEW QUESTION 80
A developer wants to build an email that dynamically populates the physical address of a company's locations using the variable address. The deployment goes to millions of subscribers and the developer wants the fastest possible performance.
Which AMPscript solution should be recommended?
- A. %%[ SET @address = field(Lookcup("Building_Locations"/ "Address", "Id",@Id), "Address") ]%%
- B. %: SET @address = Lookup(''Building_locations'', Address'', ''id''@id) ] %%
- C. %% [ SET @address - field(Row(LookupRows("Building_Locations", "Address","Id"), 1),"Address") ]%%
- D. %%; SET @address = LookupRows(Building_Locations", "Address", "Id") ]%%
Answer: A
NEW QUESTION 81
A developer wants to set a variable to use a field from a Sendable Data Extension.
Which two options could be used in an AMPscript block to set the variable as a 'First Name" field from a Sendable Data Extension used to send the email? Choose 2 answers
- A. SET @firstName = attributeValue (''First Name'')
- B. SET @firstName = %%First Name%%
- C. SET @firstName = [First Name]
- D. SET @firstName = ''First Name'']
Answer: B,C
NEW QUESTION 82
A developer wants to trigger an SMS message to a subscriber using a form published on CloudPages. How should the SMS message be triggered once the subsceriber submits the form?
- A. InsertData AMPscript function to add the subscriber to a MobileConnect list
- B. requestToken and messageContact REST API objects
- C. CreateSMSConservation AMPscript function
- D. Outbound SMS template and Automation Send Method
Answer: B
NEW QUESTION 83
A developer started a Contact Delete process that is now complete.
In which two places would the Contact Delete process remove data? Choose 2 answers
- A. Import Files on the Enhanced SFTP
- B. Non-Sendable Data Extensions
- C. Sendable Data Extensions
- D. Mobile Lists
Answer: C,D
NEW QUESTION 84
Certification Aid created following AMPscript code: %%[ SET @var1 = 10 SET @var2 = 20 SET @var3 =
30 ]%% How can the three variables be summed up to evaluate to 60? Choose 1.
- A. SET @total = @var1 + @var2 + @var3
- B. SET @total = Add(@var1, @var2, @var3)
- C. SET @total = Sum(@var1, @var2, @var3)
- D. SET @total = Add(@var1, Add(@var2, @var3))
Answer: D
NEW QUESTION 85
A developer wants to build an email that dynamically populates the physical address of a company's locations using the variable address. The deployment goes to millions of subscribers and the developer wants the fastestpossible performance.
Which AMPscript solution should be recommended?
- A. %%[ SET @address = field(Lookcup("Building_Locations"/ "Address", "Id",@Id), "Address") ]%%
- B. %% [ SET @address - field(Row(LookupRows("Building_Locations", "Address","Id"), 1),"Address")
]%% - C. %: SET @address = Lookup(''Building_locations'', Address'', ''id''@id) ] %%
- D. %%; SET @address = LookupRows(Building_Locations", "Address", "Id") ]%%
Answer: A
NEW QUESTION 86
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