Oct-2023 Realistic AD0-E559 Exam Dumps with Accurate & Updated Questions
AD0-E559 Exam Dumps - PDF Questions and Testing Engine
Adobe AD0-E559 Exam Syllabus Topics:
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NEW QUESTION # 21
An analyst notices that a particular program does not appear in any revenue cycle explorer, program or opportunity analyzer reports.
Channel settings:
Program Settings:
Based upon the program settings shown, what is a reason the program would not appear in reporting?
- A. The Analytics Behavior on the channel is set to Inclusive'.
- B. The program has the period cost set to 0 for the current month.
- C. The Analytics Behavior on the program is set to Operational'.
Answer: C
Explanation:
Explanation
A reason the program would not appear in reporting is that the Analytics Behavior on the program is set to Operational. Operational programs are excluded from most reports in Marketo Engage, such as Revenue Cycle Explorer, Program Analyzer, and Opportunity Analyzer. They are only included in Email Performance and Email Link Performance reports. The Analytics Behavior on the channel, the period cost, and the program status do not affect the program's visibility in reporting.
NEW QUESTION # 22
A marketer wants to be efficient and effective with their A/B testing strategy. What A/B testing best practice should the user follow?
- A. Run a combination of many tests sequentially and methodically.
- B. End the test as soon as one version surpasses the other.
- C. Vary as many elements as possible in each test.
Answer: A
Explanation:
Explanation
A best practice for A/B testing is to run a combination of many tests sequentially and methodically. This will help the marketer optimize their email performance by testing one element at a time and measuring its impact on key metrics such as open rate, click rate, conversion rate, etc. Varying as many elements as possible in each test or ending the test as soon as one version surpasses the other are not best practices for A/B testing, as they can lead to inaccurate or inconclusive results.
NEW QUESTION # 23
A marketer is building a new program. One of the emails he created is no longer needed so he tries to unapprove the email and delete it.
When unapproving the email the following error message appears.
How can he find out where the email is still being used?
- A. In the Used By page of the program
- B. In the Audit Trail of the Admin screen
- C. In the Used By tab of the email
Answer: C
Explanation:
Explanation
To find out where the email is still being used, he can use the Used By tab of the email. This tab shows all the places where the email is referenced, such as smart campaigns, programs, snippets, etc. He can then remove or replace the email from those places before unapprovingand deleting it. The Audit Trail and the Used By page of the program will not show where the email is being used
NEW QUESTION # 24
A marketer has been asked to set up an event program. The event manager wants all participants of the event to indicate their preferred break-out session upon registration.
What would the marketer include on the registration form to capture this information without the risk of the information being overwritten, assuming a person only registers once?
- A. A Visibility Rule
- B. A Program Member Custom Field
- C. A Program Member Token
Answer: B
Explanation:
Explanation
The marketer would include a Program Member Custom Field on the registration form to capture this information without the risk of the information being overwritten. A Program Member Custom Field is a field that is specific to a program and a person, and it can store different values for different programs. This way, the person can indicate their preferred break-out session for each event they register for, without affecting their previous or future choices. A Visibility Rule is not a field, but a way to show or hide fields based on other fields. A Program Member Token is not a field, but a way to reference a Program Member Custom Field value in an email or landing page
NEW QUESTION # 25
There is a need to configure a Trigger based Smart Campaign that scores a 'Person' when at least five tracked webpages have been visited in a 24 hour window.
With the use of the 'Visits Web Page" Trigger, how would this be achieved?
- A. Edit the Qualification Rules' of the Smart Campaign to be set as once every one day.
- B. Add the Min. Number of Times' and Date of Activity" Constraints to the existing Visits Web Page' Trigger.
- C. Alongside the Trigger, include a Filter' to the Smart List of Visited Web Page', with Date of Activity' and Visits Web Page' Constraints.
Answer: B
Explanation:
Explanation
To configure a trigger-based smart campaign that scores a person when at least five tracked webpages have been visited in a 24 hour window, he would add the Min. Number of Times and Date of Activity constraints to the existing Visits Web Page trigger. The Min. Number of Times constraint allows him to specify how many times a person must visit a webpage to qualify for the campaign, and the Date of Activity constraint allows him to specify the time frame for the visits. Editing the Qualification Rules or adding a filter will not achieve the desired result.
NEW QUESTION # 26
An Adobe Marketo Engage user sees a new person created followed immediately by an unsubscribe activity.
What is a reason for this data value change?
- A. A trigger campaign is running unsubscribing new people automatically until they give their consent.
- B. A system flow action is triggered when an Adobe Marketo Engage user directly edits a record in the database.
- C. This email was already part of the Adobe Marketo Engage database in the past as an unsubscribe.
Answer: C
Explanation:
Explanation
A reason for this data value change is that this email was already part of the Adobe Marketo Engage database in the past as an unsubscribe. This is because Adobe Marketo Engage maintains a global unsubscribe list that applies to all workspaces and partitions. If an email address is unsubscribed in one workspace or partition, it will be unsubscribed in all others as well. Therefore, when a new person is created with an email address that was previously unsubscribed, Adobe Marketo Engage will automatically mark them as unsubscribed as well. A trigger campaign or a system flow action would not cause this data value change
NEW QUESTION # 27
Michael manages the Adobe Marketo Engage instance for his company. In order to ensure that each regional team can view and edit only their own programs, Michael has implemented Workspaces. The team recently hired an intern in the Asia Pacific Japan (APJ) region who will be responsible for cloning and preparing programs for launch, working strictly within the APJ Workspace. Custom Roles have not been set up in their Adobe Marketo Engage instance.
What is one step Michael must take in order to limit the intern's access to work strictly to the APJ Workspace?
- A. Create a User for the intern that grants access only to the APJ Workspace.
- B. Create a Role for the intern that grants permissions only for the APJ Workspace.
- C. Create a Role for the intern that grants permissions only for the APJ Partition.
Answer: A
Explanation:
Explanation
To limit the intern's access to work strictly to the APJ Workspace, Michael must create a User for the intern that grants access only to the APJ Workspace. This can be done by selecting the APJ Workspace from the Workspaces drop-down menu when creating the User. The User will then only be able to view and edit programs and assets within that Workspace.
NEW QUESTION # 28
Which two Sales CRM platforms are natively synchronized with Adobe Marketo Engage? (Choose two.)
- A. Zoho
- B. Freshworks CRM (Formerly Freshsales)
- C. Microsoft Dynamics
- D. Salesforce
Answer: C,D
Explanation:
Explanation
Adobe Marketo Engage natively synchronizes with Salesforce and Microsoft Dynamics CRM platforms. These are the only two CRM platforms that have a native integration with Adobe Marketo Engage and do not require any third-party connectors or custom solutions
NEW QUESTION # 29
A marketer built an event program and added a forecasted period cost of $25,000 for the month/year the event will take place. The event was yesterday and today the marketer realized that they had additional variable costs above the original forecasted amount and updated the Period Cost to $30,000 in the Adobe Marketo Engage event program the same day.
Their CEO wants to know the value in terms of how much the event cost compared to the pipeline and or revenue generated asap.
When should the marketer generate a Revenue Cycle Explorer (RCE) report to ensure the true period cost is reflected?
- A. The marketer should wait 24 hours for the updated period cost to be reflected in RCE.
- B. The marketer can generate the report straight away as RCE updates in real time.
- C. The marketer should calculate this manually, as the updated period cost will not be reflected in RCE.
Answer: A
Explanation:
Explanation
The marketer should wait 24 hours for the updated period cost to be reflected in RCE. This is because RCE data is refreshed once a day, usually at night. Therefore, any changes made to the period cost or other program attributes will not be visible in RCE until the next day. RCE does not update in real time, and the updated period cost will be reflected in RCE eventually.
NEW QUESTION # 30
Sarah has logged in to her Adobe Marketo Engage Instance and realized that she can only view and access the Default Workspace. Sarah sent a request to the Adobe Marketo Engage Admin, Greg, to update her permissions so that she can also view and access the APJ Workspace.
What does Greg need to do in order to make this happen?
- A. Adjust the team members Role to allow access to the APJ Workspace.
- B. Adjust the team members User to allow access to the APJ Workspace
- C. Assign the team member's User to the APJ Partition.
Answer: B
Explanation:
Explanation
To grant access to a different Workspace, Greg needs to adjust the team member's User to allow access to the APJ Workspace. This can be done by editing the User and selecting the APJ Workspace from the Workspaces drop-down menu. Assigning the User to a different Partition will not change the Workspace access, and adjusting the Role will affect all Users with that Role
NEW QUESTION # 31
Keeghan has created, tested, and validated a new webhook for his team to use. A user then created a smart campaign in Marketing Activities to call this webhook for all members of a global List in the Database. The smart campaigns Status tab now shows "Completed (100 leads qualified)'. But when the user looks at the Results tab, he sees the Call Webhook action failed for all members of the global list.
Why did the webhook fail?
- A. Webhooks cannot be used successfully in conjunction with the Member of List' smart list filter.
- B. Webhooks can only be used successfully in trigger campaigns.
- C. Webhooks can only be used successfully once they are approved
Answer: C
Explanation:
Explanation
A reason why the webhook failed is that webhooks can only be used successfully once they are approved.
Webhooks are like assets that need to be approved before they can be used in smart campaigns. If a webhook is not approved, it will fail when called by a smart campaign. Webhooks can be used successfully in conjunction with the Member of List filter, in batch campaigns, and without approval.
NEW QUESTION # 32
An Adobe Marketo Engage Expert would like to create a lead scoring model to help sales focus on the most promising leads.
What is a best practice when creating a scoring model?
- A. Look at previous wins or gather sales feedback to identify shared characteristics of the people that became customers.
- B. Ask the marketing team to provide the characteristics they think should be included.
- C. Import a best practice lead scoring program template from the Adobe Marketo Engage program ° library.
Answer: A
Explanation:
Explanation
A best practice when creating a scoring model is to look at previous wins or gather sales feedback to identify shared characteristics of the people that became customers. This will help the marketer understand which behaviors and attributes are most indicative of sales readiness and assign appropriate scores accordingly. Asking the marketing team or importing a template may not reflect the unique needs and goals of the business.
NEW QUESTION # 33
What are two benefits to using global forms versus local forms? (Choose two.)
- A. Global forms allow for consistent scoring and reporting and data standardization.
- B. In smart campaigns, global forms can be tracked without referencing any additional constraints such as webpage or referrer
- C. Global forms natively offer custom stylization on different landing pages.
- D. Global forms offer a scalable solution especially when there are universal changes that need to be made, saving time and resources.
Answer: A,D
Explanation:
Explanation
Two benefits to using global forms versus local forms are that global forms allow for consistent scoring and reporting and data standardization, and that global forms offer a scalable solution especially when there are universal changes that need to be made, saving time and resources. Global forms are forms that are created in Design Studio and can be used across multiple programs and landing pages. They help maintain data quality and consistency, as well as reduce duplication and errors. Global forms do not natively offer custom stylization or tracking without additional constraints.
NEW QUESTION # 34
A marketer would like lo set a person to Email Invalid if they have three soft bounces within the last 90 days.
They would like this to happen automatically and instantaneously after the third soft bounce.
What would the smart list section of their data management smart campaign look like?
- A.
- B.
- C.
Answer: A
Explanation:
Explanation
Option C is the correct smart list section for their data management smart campaign. This option uses the Visits Web Page trigger with the Min. Number of Times constraint set to 3 and the Date of Activity constraint set to in past 90 days. This will ensure that only people who have visited any web page at least three times within the last 90 days will qualify for the campaign. Option A uses filters instead of triggers, which means that it will not run automatically and instantaneously. Option B uses an incorrect filter logic, which means that it will not require three web page visits within 90 days
NEW QUESTION # 35
An Adobe Marketo Engage administrator is building a revenue model:
When validating the model, they received an error message.
What does the administrator need to do to correct the model validation error?
- A. Add all stages to the success path.
- B. Add triggers to all stage transitions.
- C. Add at least one SLA stage to the model.
Answer: A
Explanation:
Explanation
The administrator needs to add all stages to the success path to correct the model validation error. This is because a revenue model must have at least one stage on the success path, and the success path must be continuous and sequential. The administrator cannot leave any gaps or jumps between stages on the success path. Adding triggers or SLA stages is not required to validate the model.
NEW QUESTION # 36
David has inherited a new Adobe Marketo Engage instance. He is doing some investigation and reporting to understand where all the new leads are coming from. He only wants a high-level view of the lead sources -- not a detailed view. He does not want to make any assumptions about the integrity of pre-existing smart campaign logic, etc. He would prefer to use system-managed fields since these are set in a robotic fashion and have no reliance on users.
What two fields would David use for this purpose? (Choose two.)
- A. Person Source
- B. Registration Source Type
- C. Original Source Type
- D. Acquisition Program
Answer: A,C
Explanation:
Explanation
Two fields that David would use for this purpose are Person Source and Original Source Type. These are system-managed fields that capture information about how a person was created in the database. Person Source indicates which channel or method was used to create the person, such as Web Service API, List Import, Sales Insight, etc. Original Source Type indicates which type of source was used to create the person, such as Web Page Visit, Web Form Fillout, Sales Generated, etc. These fields can give David a high-level view of the lead sources without relying on user input or smart campaign logic. Registration Source Type and Acquisition Program are not system-managed fields and may not be populated or accurate for all leads.
NEW QUESTION # 37
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