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NEW QUESTION 12
Which type of leads will receive a non-operational email?
- A. Marketing suspended leads
- B. Unsubscribed leads
- C. Blacklisted leads
- D. Marketable leads
Answer: B
Explanation:
Explanation/Reference: https://nation.marketo.com/t5/Product-Documents/How-Does-Marketo-Decide-Whether-a-Person- Receives-Email-or-Not/ta-p/250309
NEW QUESTION 13
On a People Performance report, how is timeframe restricted?
- A. Created Date
- B. Date of Activity
- C. Both a and c
- D. Sent Date
Answer: D
Explanation:
Explanation/Reference: https://nation.marketo.com/t5/Product-Discussions/Email-Performance-based-on-a-Specific-Time- Frame/td-p/102036
NEW QUESTION 14
What needs to be done to track the success of programs using a custom channel?
- A. Include a "Responded" program status
- B. Ensure that program statuses are being updated
- C. Ensure forms are local to the program
- D. Upload the list of attendees to a list in the program
Answer: B
NEW QUESTION 15
A demand generation manager wants to run a batch Smart Campaign to update leads that were either created by form fillout today or who visited the company's pricing page.
Which rule logic should be used when setting up the Smart List?
- A. Use Advanced filters
- B. Use Basic filters
- C. Use ALL filters
- D. Use ANY filters
Answer: C
NEW QUESTION 16
A marketer wants to create custom unsubscribe footers for emails per geographic region and using snippets.
What needs to be built before the snippets can be used?
- A. Email templates
- B. Smart Lists
- C. Tokens
- D. Segmentation
Answer: A
NEW QUESTION 17
A marketer is creating an autoresponder email to send a link to a piece of content.
What is an incorrect use of a token?
- A. A text token for the link to a displayed image
- B. A styled rich text token for the subject line.
- C. A lead token for the lead's first name
- D. A text token for the link to the content
Answer: D
NEW QUESTION 18
The marketing manager wants to compare year-over-year lead generation.
Which report type delivers this information?
- A. Lead Performance Report
- B. Revenue Explorer Report
- C. Leads by Revenue Stage
- D. Program Performance Report
Answer: A
NEW QUESTION 19
A colleague reviewed a Marketo program setup and noticed that one of the landing page URLs is not SEO- friendly and needs to be changed.
How can the URL of the landing page be changed?
- A. Rename URL > SEO link
- B. URL Tools > Edit URL Settings
- C. Landing Page Editor > Change URL
- D. URL Builder > SEO URL
Answer: B
Explanation:
Explanation/Reference: https://docs.marketo.com/display/public/DOCS/Change+the+Landing+Page+URL
NEW QUESTION 20
A marketer has a global form that is used on five white-paper landing pages.
How can the marketer determine which leads filled out the form on a specific landing page?
- A. Create a Landing Page Performance Report
- B. Create a form submission list in the Design Studio
- C. Create a smart list using the filter "Filled out form" with the constraint of "Web Page"
- D. Create a smart list using the filter "Visited Web Page" with the constraint of "Form = True"
Answer: C
Explanation:
Explanation/Reference: https://nation.marketo.com/t5/Product-Blogs/Sample-Questions-for-MCE-Exam-Analytics- Reporting/bc-p/242885
NEW QUESTION 21
Which feature of Marketo requires an approval segmentation prior to it being functional?
- A. System Tokens
- B. Program Cloning
- C. Custom Snippets
- D. Dynamic Content
Answer: D
Explanation:
Explanation/Reference: https://docs.marketo.com/display/public/DOCS/Understanding+Dynamic+Content
NEW QUESTION 22
In which two ways can a marketer avoid a spamtrap? (Choose two.)
- A. Establish a direct Opt-in process for all leads
- B. Purge the database of inactive leads
- C. Purchase lists from data vendors
- D. Email leads who have been inactive for more than 6 months
Answer: A,B
NEW QUESTION 23
In which initiatives can a marketer use the Recipient Time Zone feature? (Choose two.)
- A. When sending a newsletter email with an email program
- B. When sending a confirmation email with a trigger smart campaign in a default program
- C. When sending an invitation email with a batch smart campaign in an event program
- D. When setting the stream cadence in an engagement program stream that contains email assets and nested programs
- E. When setting the stream cadence in an engagement program stream that contains only email assets
Answer: C,D
Explanation:
Explanation/Reference: https://nation.marketo.com/t5/Certification-Study-Group/Choosing-Program-Types-for-Email-and- Nurturing-Initiatives/gpm-p/241728
NEW QUESTION 24
Which type of email can be sent without an unsubscribe link at the bottom?
- A. A trade show invitation for past attendees
- B. A monthly newsletter for clients
- C. An autoresponder for a webinar registration
- D. An ongoing nurture for prospects
Answer: C
NEW QUESTION 25
Which type of score should sales look at to identify purchasing authority?
- A. Behavioral
- B. Engagement
- C. Account
- D. Demographic
Answer: D
NEW QUESTION 26
What is the purpose of a default value in a token?
- A. To show a value if a lead's referenced field is empty
- B. To refer to the name or description of a program
- C. To create custom variables at the Campaign Folder or Program level
- D. To display values like current Date/Time
Answer: B
NEW QUESTION 27
What should be used to make program acquisition automatic?
- A. Local landing page
- B. Global landing page
- C. Hidden form fields
- D. Global form
Answer: A
NEW QUESTION 28
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