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Facebook Certified media buying professional : 410-101
- Exam Code: 410-101
- Exam Name: Facebook Certified media buying professional
- Updated: Oct 23, 2026
- Q & A: 152 Questions and Answers
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Facebook 410-101 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: Measurement and Reporting | - Analytics and performance evaluation
|
| Topic 2: Campaign Optimization | - Performance improvement techniques
|
| Topic 3: Campaign Setup and Management | - Ad creation and structure
|
| Topic 4: Campaign Planning | - Objective selection and campaign strategy
|
Facebook Certified media buying professional Sample Questions:
Question #1
A local coffee shop is running traffic to a landing page for a new promotion. People who sign up in the landing page can enter a change to win free coffee coupons.
What are recommendations you make in order to optimize the landing page?
(Select all that apply)
Choose ALL answers that apply.
- A. Connect the branding in your client's ad with that of the landing page.
- B. Present offer upfront in your ad copy and creative.
- C. Add a thank you page to the landing page.
- D. Delete all excessive pop-ups in the landing page.
Correct Answer: A,B,D 🗳️
Explanation: Only visible for ITExamSimulator members. You can sign-up / login (it's free).
Question #2
Your client is interested in running a campaign with a video, but they are still not 100% sold on running Facebook ads.
Given their skepticism, they would like you to run multiple campaigns, with the same video content but the following campaign objectives:
* Optimization goal for impressions
* Optimization goal for video views
So you need to run an optimization goal for impressions and another one for video views. You will then be able to compare both campaigns through the eCPM metric.
How does the eCPM calculation differ within both campaigns?
Select all that apply.
Choose ALL answers that apply.
- A. The eCPM for the video view campaign will include an estimated conversion rate calculated by Facebook.
- B. The eCPM for the video view campaign will include an additional component of the estimated click-through rate.
- C. The eCPM for the impression campaigns will only take into account the advertiser bid per impression.
- D. The expected CPM can't be compared between the impressions and video views campaigns.
Correct Answer: A,B,C 🗳️
Explanation: Only visible for ITExamSimulator members. You can sign-up / login (it's free).
Question #3
What are the different type of forms you can currently purchase ads on Facebook?
Choose only ONE best answer.
- A. Ad Auction, Insertion Orders, and Facebook Marketing Partners.
- B. Facebook Marketing Partners and Ad Auction.
- C. Power Editor, Ad Auction, and Marketing Partners.
- D. Facebook Auction and Facebook Marketing Partners.
- E. Facebook Marketing Partners and Insertion Orders.
Correct Answer: A 🗳️
Explanation: Only visible for ITExamSimulator members. You can sign-up / login (it's free).
Question #4
A client you are consulting for is a fashion shoe store. They buy branded shoes at a discount and sell them through their website for young professionals.
They have a batch of 100 high-heel red shoes (sizes 32-38) in their warehouse, based in Miami, that would like to sell quickly.
They've build a core audience with the following characteristics:
- Female
- Age range 25-45
- Geographic area United States and Canada
- Interest in fashion and high heels
- Interests in red color
What recommendations do you give them to improve their audience targeting?
Choose only ONE best answer.
- A. Include interest in shoe sizes 32-28
- B. Take out "Canada" from geographic targetting
- C. Include Mexico in countries being targeted
- D. Take out the "red color" interest
- E. Increase age range to 20-60
Correct Answer: D 🗳️
Question #5
You've been working on a reach and frequency campaign for your client.
You launch the campaign at 8 AM. It's 3 PM, and you realize you need to change your audience.
How can you fix this?
Choose only ONE best answer.
- A. You need to cancel current ad set and launch a new ad set with the fix.
- B. You can go into the ad-set and just change the audience.
- C. You need to build a new ad-set with the different audience.
Correct Answer: A 🗳️
Explanation: Only visible for ITExamSimulator members. You can sign-up / login (it's free).
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