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Microsoft Functional Application in Microsoft Dynamics Marketing : MB2-720

MB2-720 Exam Simulator
  • Exam Code: MB2-720
  • Exam Name: Functional Application in Microsoft Dynamics Marketing
  • Updated: Sep 14, 2026
  • Q & A: 90 Questions and Answers
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Microsoft MB2-720 Exam Syllabus Topics:

SectionWeightObjectives
Topic 1: Integration with Microsoft Dynamics CRM10%- Data integration and synchronization
  • 1. System interoperability
    • 2. CRM data sharing
      Topic 2: Marketing Campaign Management20%- Campaign creation and execution
      • 1. Campaign tracking and monitoring
        • 2. Campaign planning and setup
          Topic 3: Manage Leads and Segmentation20%- Lead management lifecycle
          • 1. Lead creation and scoring
            • 2. Segmentation and targeting
              Topic 4: Email Marketing and Customer Journeys20%- Email marketing execution
              • 1. Customer journey automation
                • 2. Email templates and personalization
                  Topic 5: Configure Microsoft Dynamics Marketing20%- System configuration and setup
                  • 1. Marketing application settings
                    • 2. User and security configuration
                      Topic 6: Analytics and Reporting10%- Marketing performance analysis
                      • 1. Reporting dashboards
                        • 2. Campaign analytics and KPIs

                          Microsoft Functional Application in Microsoft Dynamics Marketing Sample Questions:

                          Question #1

                          What type of record can you add to a task in Microsoft Dynamics Marketing to track the amount of time people work on the task?

                          • A. service activity
                          • B. time utilization
                          • C. time slip
                          • D. appointment
                          Reveal Solution  Discussion  0

                          Correct Answer: B  🗳️

                          Question #2

                          You need to ensure that the Opportunity link is available on the header bar of every Microsoft Dynamics Marketing page.
                          What should you do?

                          • A. Request that the Microsoft Dynamics Marketing Administrator add the Opportunity header bar link to the home page.
                          • B. On the User Preferences page, turn on the Opportunity header bar link.
                          • C. Request that the Microsoft Dynamics Marketing Administrator turn on the Opportunity header bar link for the organization.
                          • D. Add the Opportunity header bar link to the home page.
                          Reveal Solution  Discussion  0

                          Correct Answer: A  🗳️

                          Question #3

                          How many market segments can a market be segmented into?

                          • A. a maximum of one per demographic, psychographic, and geographic characteristic
                          • B. an unlimited number
                          • C. a maximum of one per media type
                          • D. a maximum of one per media outlet
                          Reveal Solution  Discussion  0

                          Correct Answer: C  🗳️

                          Question #4

                          You create a template to simplify the email marketing process. The template includes a From field to indicate the email message sender.
                          What does the From field display?

                          • A. It displays a name you manually select from a list of Active Directory users.
                          • B. It automatically displays the name of the person who created the template.
                          • C. It automatically displays a generic name assigned to all marketing email messages.
                          • D. It displays a name you manually select from a list of Microsoft Dynamics Marketing contacts.
                          Reveal Solution  Discussion  0

                          Correct Answer: C  🗳️

                          Question #5

                          Which location in Microsoft Dynamics Marketing displays a comparison of budgeted expenses and actual expenses?

                          • A. the Expenses section of the budget workbook
                          • B. the Result Metrics report
                          • C. the Budget section of the Expense Reconciliation page
                          • D. the Budget area of the budget worksheet
                          Reveal Solution  Discussion  0

                          Correct Answer: C  🗳️

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