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Oracle 1Z0-340-24 Exam Syllabus Topics:
| Section | Objectives |
| Understanding Eloqua Fundamentals | - Create a segment
- Generate key reports
- Create an email
|
| Understanding Data Model | - Describe the process for adding, capturing, and enhancing data in Eloqua, including the purpose of the AppCloud
- Describe Eloqua data objects and their relationship
|
| Using AI Capabilities in Eloqua | |
| Managing Database | |
| Configuring Additional Eloqua Services | |
| Configuring Security Settings | - Explain the importance of asset permissions and contact level security
- Create users and customize a security group
- Configure company settings
|
| Configuring Forms | |
| Implementation Overview | - Identify the pre-requisite documents and the key client attendees required for an implementation
- Describe the major milestones and key deliverables of the available implementation offerings
|
| Tracking Script | |
| Configuring Email Configuration and Preference Management | |
| Implementing Automation | |
| Branding and Deliverability | |
| Integrating CRM | |
Oracle Eloqua Marketing 2024 Implementation Professional Sample Questions:
Which three items are key deliverables of SmartStart? (Choose three.)
- A. Eloqua user setup
- B. API integration to a client's external data source
- C. implementation and testing of web tracking scripts
- D. selection and configuration of an email subscription management option
- E. setup of a client's first production campaign
Answer: A,C,D
Which three Segments are possible to build? (Choose three.)
- A. all contacts from an event from three years ago
- B. all contacts with an invalid email address that are part of the Account for ACME Corporation
- C. all contacts that have successfully completed the "Update Contacts" CRM action step in the last day
- D. all contacts that were sent an email in the past 30 days with a Lead Score of either A1 or B1
- E. all contacts who registered for an event in the past 90 days
Answer: B,C,E
You need to ensure that two different Field Marketing teams in different lines of business can only see their own emails by default.
Which setting do you use to configure this?
- A. Email Defaults
- B. Advanced Marketing User Security Group
- C. Contact Level Security
- D. Security Group Default Asset Permission
Answer: D
Your client would like to hold contacts until they open an email, and then send another follow-up immediately after they open it. If the contacts do not open the email, they would like to wait two weeks and then send them to a different campaign.
How would you advise they configure this in the Campaign Canvas? (Choose the best answer.)
- A. Add an evaluation period on the decision step of "Did contacts open email?" with an evaluation period of two weeks.
- B. Hold all contracts in a two-week step and then determine which action should occur next with a decision step of "Did contacts open email?".
- C. Send contacts to a Program Canvas in order to send a follow-up email and disable the Campaign Canvas.
- D. Send all Contacts to the email step and use Scheduling settings to determine when to send the email.
Answer: D
Which two CRM integrations now have an App Cloud based integration with Eloqua? (Choose two.)
- A. Oracle OnDemand
- B. SAP
- C. Siebel OnPremise
- D. Oracle CX Sales
- E. Salesforce
- F. Microsoft Dynamics 365
Answer: D,E