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| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Billing, Invoicing, and Revenue Management | 10% | - Explain integration with ERP and financial systems - Describe billing and invoicing processes - Describe revenue recognition and reporting - Configure billing schedules and rules |
| Topic 2: Order Management and Fulfillment | 18% | - Configure order items and fulfillment workflows - Describe integration with third-party ad servers and systems - Describe the order decomposition process - Manage order lifecycle and status tracking |
| Topic 3: Audience and Inventory Management | 13% | - Describe programmatic and direct sold inventory - Configure rate cards and pricing models - Configure audience segments and targeting criteria - Describe inventory management and availability |
| Topic 4: Media Planning and Proposal Management | 22% | - Configure inventory and ad placement products - Manage proposal approval workflows - Describe the proposal creation and management process - Configure media plans and rate cards |
| Topic 5: Media Cloud and Salesforce Industries Basics | 15% | - Describe the purpose and capabilities of Media Cloud - Identify Media Cloud products and bundles - Explain how Media Cloud integrates with other Salesforce clouds - Describe the Media Cloud architecture and component relationships |
| Topic 6: Sales and Order Capture | 22% | - Configure guided flows for sales processes - Describe the lead-to-order process - Configure products, bundles, and promotions using Industries CPQ - Describe order management capabilities |
1. Sellers for a major publisher are not entering opportunities until the deal is closed. internal sales teams compete for business with each other, with a few of them using salesforce reports to surface potential clients with ad budgeds by identifying those targeted on an opportunity owned by the competing team. this behavior has driven sales teams to collaborate on external spreadsheets where the competing sellers do not have access to the information. Which two things should a consultant include in the design to remove unwanted sales access, while continuing to support the sales team collaboration?
A) assign opportunity ownership to the system administrator and have a system administrator manually share the opportunity with the correct sellet and teir team
B) update opportunity organization wide defaults to private
C) enable and use opportunity team
D) update field-level security for the amount field and update the opportunity line item related list visibility in the opportunity lightinh page to hide the field and related list from the sellers profile
2. A publishing company has an existing media plan creation process that was setup using OmniStudio a few months ago. A new requirement has ome up where the user will be required to enter a new secondary budget field and this field should be stored with the rest of the media plan details. On which object should a consultant add this field so that it is stored with the rest of the media plan and can be added to the appropriate OmniScript?
A) order
B) opportunity
C) quotes
D) media plan placements
3. Which two objects in the media cloud data model hold specific ad sales information within the advertising sales management application?
A) adcreative size type
B) quote
C) media plan placement
D) contract line item
4. What happens when a required placement is unavailable in the ad server during the check availability process with google Ad manager?
A) a red check mark appears in the availability column
B) the check availability action updates the quantity to the available quantity
C) the check availability action returns the available quantity for manual adjustment
D) a yellow check mark appears if partial quantity is available and red if none is available
5. Aconsultant needs to see the performance trend of the ad inventory sold in june of the last five years and use this information as input for campaigns next june. Which two optional add-on salesforce reporting components can be coupled with media cloud advertising sales management to gather, correlate, and present historical ad campaigns data for better decision making at the beginning of the sales cycle?
A) CRM analytics
B) tableau
C) marketing cloud intelligence
D) ad manager
Solutions:
| Question # 1 Answer: B,C | Question # 2 Answer: D | Question # 3 Answer: B,C | Question # 4 Answer: D | Question # 5 Answer: A,B |
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Salesforce Media Cloud Consultant Exam
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