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Reference: https://trailheadacademy.salesforce.com/certificate/exam-mce-dev---MCE-Dev-201
The Salesforce Marketing Cloud Developer exam measures a candidate's knowledge and skills against the following goals. A candidate must have practical experience in the development of Marketing Cloud and related tools and demonstrate knowledge and experience in data modeling, programming languages, APIs, data management and security.
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| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Marketing Cloud APIs | 20% | - Work with API endpoints for data operations - Utilize REST and SOAP APIs for integrations - Create and manage API integrations - Implement API authentication methods |
| Topic 2: Platform Architecture | 15% | - Design solutions using Journey Builder - Create and manage CloudPages - Configure and use Query Activities - Implement triggered send architectures - Build automations in Automation Studio |
| Topic 3: Data Modeling | 16% | - Implement data import and export processes - Implement data relationships (one-to-one, one-to-many) - Utilize Data Views for data access - Define contact data structure and contact key - Design and implement data models using Data Extensions |
| Topic 4: Security and Data Governance | 12% | - Configure data privacy and compliance settings - Apply data retention policies - Implement role-based access controls - Manage API key security and OAuth flows |
| Topic 5: AMPscript and Server-Side JavaScript | 23% | - Write Server-Side JavaScript for custom functionality - Debug and troubleshoot AMPscript and SSJS code - Use AMPscript functions for data manipulation - Write AMPscript for email content personalization - Implement AMPscript in email, CloudPages, and landing pages |
| Topic 6: Contact Handling | 14% | - Use contact model concepts effectively - Handle contact identity resolution - Manage contact attributes and data - Implement contact segmentation and filtering |
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