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Salesforce Certified Marketing Cloud Email Specialist Sample Questions:

1. When receiving spam complaints from recent email sends, a marketer from Northern Trail Outfitters (NTO) identifies an email address that has consistently marked promotional email messages from WTO as spam.
What should me marketer do to prevent the subscriber from receiving further commercial messages?

A) Delete the subscriber from All Subscribers
B) Use the complaint exclusion list on future sends.
C) Add the subscriber to the auto-suppression list.

2. A marketer has been asked to collect corner information using Marketing Cloud for users obtained from social channels for future mailing.
What shouldthe marketer do to accomplish this?

A) Use an interactive form from email Studio to collect this information
B) Web Studio to capture Query parameters from social media link.
C) Use Journey Builder to build an audience using Ad Studio.

3. Northern Trail Outfitters wants to monitor customer status while they flow through a post-purchase journey.
Which configuration is required to make decisions on this data?
The status data is connected to the contact in an attribute group.

A) The Update Contact Activity us used to make status updates.
B) TheUpdate Contact Activity Is used to make status updates.
C) The entry sources data extension has a primary key and subscriber key.

4. A marketer has noticed an increase in unsubscribes. They would like to address this concern but, going into a holiday season, want to avoid eliminating planned emails.
What should they use to easily focus their marketing efforts on subscribers who are least likely to unsubscribe?

A) Frequency Split
B) Path Optimizer
C) Scoring Split

5. A marketer needs a quick count of record in a data extension with 'Djibouti' as they value for Country.
What should they use to determine the number of matching records in the least number of steps?

A) SQL Query
B) Data Filter
C) Filtered data extension

Solutions: