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Salesforce MCE-Con-201 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Engagement Consultant Sample Questions:

1. LenoxSoft has published a new white paper. When prospects submit a "Request a Download" form, they should receive this white paper in an email. All prospects who receive the email and view the white paper should receive an additional +10 points added to their score.
Which sequence of events would meet their goal?

A) Upload the white paper as a new File > Create a new Form > On Step 4 of the Form Wizard, check the box to "Redirect the prospect instead
B) Upload the white paper as a new File > Create a Custom Redirect to the white paper file > Create a new Email Template that contains the Custom Redirect link > Create a new Form with the Completion actions "Send autoresponder email" AND "Adjust score :: +10"
C) Upload the white paper as a new File > Create a Custom Redirect to the white paper file > Create a new Email Template with the Completion
D) Upload the white paper as a new File > Create a Custom Redirect to the white paper file with the Completion Action "Adjust score :: +10" >

2. Which standard connectors can be activated in Marketing Cloud Account Engagement

A) GoToWebinar
B) Youtube
C) Survey Monkey
D) Olark

3. There is Custom Field Type in Marketing Cloud Account Engagement called CRM User

A) True
B) False

4. LenoxSoft just published a buyer's guide, which includes ROI calculators, pricing information, and implementation details.
Which audience would gain the maximum benefit from receiving a guide?

A) Prospects at the bottom of the funnel - actively deciding between vendors.
B) Prospects who have transitioned out of the funnel - with a recently closed deal.
C) Prospects at the top of the funnel - newly sourced from a tradeshow.
D) Prospects at the middle of the funnel - interacting with blog content only.

5. LenoxSoft noticed they are getting a much higher unsubscribe rate and suspect it is due to bot activity.
What should a consultant recommend to help prevent automatic unsubscribes from email scanners?

A) Apply a <blockquote> tag to the unsubscribe link so scanners ignore it.
B) Immediately send prospects the resubscribe email template.
C) Move the unsubscribe link to the header of the email instead of the footer.
D) Enable two-click unsubscribe in Marketing Cloud Account Engagement.

Solutions: